Ofcom should expand new "Boost Your Broadband" campaign to address misleading advertising

Ofcom has today launched, with Which?, a welcome new information campaign (#BoostYourBroadband) to help broadband consumers choose the right service for them and to avoid overpaying for it. Greg Mesch, Chief Executive of CityFibre, said: "It is right for Ofcom to start to address problems created by a lack of impartial information available to broadband customers. It has never been more important to make sure that consumers are empowered to make an informed choice as we strive towards full fibre as standard by 2033. However, it is clear that barriers remain if consumers are still putting up with paying more for sub-standard services. “Ofcom should now expand the scope of this campaign to address the mis-selling of "fibre" broadband. The failure of the ASA to address this and to allow advertisers to wrongly mislead customers into paying more for a "fibre" service that is in fact delivered to their home over legacy-copper networks is perpetuating confusion, and Ofcom needs to step in to help consumers make an informed choice."