IP VPNs: What’s the big deal?

As a wholesale provider we regularly promote the benefits of reselling IP VPNs (also known as PWANs) to our channel yet we find that resellers often remain reluctant to enter this highly lucrative market. Why is that? It can’t be because there isn’t enough opportunity to tempt them as this is a growing and profitable market and it can’t be because they’re not aware of the potential as we discuss it regularly. Conversations with our channel have led us to believe that perhaps resellers are reluctant because they are intimidated by the potential complexity of the solutions and their ability to design, cost and sell these networks to clients, but there really is no need to be. Our latest eBook ‘The simplicity of selling IP VPNs’ describes some of the more common variations of IP VPN solutions and shows how easy they can be to design, cost and implement.

29 September 2015

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Darren Farnden, Head of Marketing[/caption] As a wholesale provider we regularly promote the benefits of reselling IP VPNs (also known as PWANs) to our channel yet we find that some resellers are hesitant about entering this highly lucrative market. Why is that? It can’t be because there isn’t enough opportunity to tempt them, as this is a growing and profitable market. It can’t be because they’re not aware of the potential either, as we discuss it regularly. Conversations with our channel have led us to believe that perhaps resellers are intimidated by their perception that selling the solutions is complex and that they lack ability to design, cost and sell these networks to clients, but there really is no need to be. Our latest eBook ‘The simplicity of selling IP VPNs’ describes some of the more common variations of IP VPN solutions and shows how easy they can be to design, cost and implement.

If you’re still unsure and want help, our pre-sales consultants can help you at every stage of the process from design right through to bid support, including attending customer meetings or drafting tenders if you wish. You can also manage your customers’ networks easily and securely via our new ‘Mirada’ portal which provides you with useful real-time statistics, diagnostic tools and more. Have your say! Are you a reseller already benefitting from IP VPNs? Are you interested in moving into this market but unsure how to get started? Share your experiences with us by leaving a comment below. Related articles