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Opinion
Corporate Social Responsibility: Is it worthwhile for businesses? #
Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.
5 April 2017
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Darren Farnden, Head of Marketing[/caption]
Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.
Darren Farnden, Head of Marketing[/caption]
Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.
- Huffington Post: 64% of CEOs Are Increasing Investment in Corporate Social Responsibility in 2016 - Here’s Why
- Entanet Opinion: Social Media Marketing: All hype or here to stay?
- Entanet Opinion: Social Media – Is it worth the effort?
- Entanet Opinion: The 7 ‘Must knows’ about your competitors
- Wikipedia: Corporate social responsibility
- Business News Daily: What is Corporate Social Responsibility?
- BMeaningful Blog: Homepage
- CauseGood: The Case for Cause Marketing — Statistics for Businesses & Nonprofits
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