CityFibre launches ‘True Gig’ symmetrical broadband product to enable simpler consumer advertising
19 October 2023
CityFibre, the UK’s largest independent full fibre platform, has partnered with the Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo as community outreach partner for the charity’s Giraffe About Town trail.
The public art event will see more than 40 eight-foot-tall giraffe sculptures go on display across Edinburgh in summer 2022, with each model being designed and decorated by local artists and community groups. After the trail, the sculptures will be auctioned off to raise funds to support RZSS wildlife conservation projects in Scotland and across the world.
CityFibre’s support of the trail comes as it is investing £100m to roll out a full fibre network within reach of almost every home and business across the city. As community outreach partner, CityFibre will have its very own giraffe sculpture as part of the herd, and its vital support will allow RZSS to work with seven community groups across the city to decorate their own small giraffe sculptures as part of the schools and communities trail.
Activities with the community groups will include an inclusive creativity workshop with the zoo’s outreach team. The groups will also receive free access to the Giraffe About Town activity portal, an inclusive digital resource supporting the trail. Meanwhile, CityFibre and Edinburgh Zoo will work together in spring 2022 to identify the potential community groups.
Paul Wakefield, CityFibre’s City Manager for Edinburgh, said: “We are working across the city to deliver our Full Fibre network to homes and businesses, ensuring that communities across Edinburgh can access the fastest, most reliable broadband available. As part of this, we are getting the chance to meet so many of Edinburgh’s fantastic community groups – a number of which we will be able to support through this fantastic partnership.
“Improving social inclusion is something we are passionate about, and this theme is at the heart of the Giraffe About Town trail. Technology is a key enabler here, so we are really excited to be working with an artist on our own giraffe and being a key part of this trail, which I’m sure will capture the hearts and minds of both locals and visitors to our capital. You could even say that, through this project, our Full Fibre rollout programme will reach new heights!”
David Field, chief executive at RZSS, added: “We are thrilled to have CityFibre on board as community outreach partner for Giraffe About Town, giving us an opportunity to support vital community work across the capital.
“It is particularly exciting to partner with an organisation working to connect communities. Fast, reliable full fibre broadband will open up a whole new world for many of Edinburgh’s residents. The past 18 months have been incredibly challenging but they have shown us what can be achieved when we pull together. Our tall trail is set to transform our city and encourage our communities to get out and about and fall in love with Edinburgh all over again.”
Edinburgh residents can find out more about CityFibre’s build, check whether services are live in their area and register their interest by visiting www.cityfibre.com/PR-Register
With network projects in over 60 cities and construction underway to reach up to 8 million homes
19 October 2023
16 October 2023
2 October 2023