CityFibre | Senior Campaign Measurement Analyst FTC

Senior Campaign Measurement Analyst FTC

  • City Marketing
  • Edinburgh, Scotland
  • Full-time

Senior Campaign Measurement Analyst FTC

CityFibre provides wholesale connectivity to multiple business and consumer service providers, local authorities and mobile operators.

Company Description

This is a one-year Fixed Term Contract and you'll be required to travel to your local office at least two times per week.

We’re changing it up   

We’re on a mission to build the UK’s finest digital infrastructure and unleash Britain’s potential. Together, we’re achieving incredible things. We may have big ambitions, but we never lose sight of what matters. That’s why we’ve created an open, inclusive environment where people can be themselves, where wellbeing and mental health come first, where we take a flexible approach to working, and where everyone has the chance to pursue their passions, keep learning and grow their careers. We’re changing up Britain and we’re changing up the workplace with better rewards, more opportunities to grow and the chance to make a difference to communities across the UK.    

A rewarding career   

We’re passionate about our work and we’re passionate about our people too. With a salary of up to £70,000 depending on experience, when you join the CityFibre family you’ll also enjoy benefits like 25 days’ holiday, a day off on your birthday, a day off to support a charity or organisation of your choice, performance-related bonus scheme, and private healthcare.  

How can you change it up?

We’re at an exciting stage in our journey, and this is a great opportunity for a Senior Data Analyst to join our team and get involved in the shaping of a world class insights function.

You’ll be owning the accuracy of all campaign data to ensure we maximise campaign success. This is crucial in ensuring that we get the right message to the right consumers at the right time and insight around what to start, stop and do less or more of.  You will join datasets to analyse journeys and build predictive models. This role directly supports our revenue growth of £5 million per annum by producing data analysis that drives marketing investment.

You’ll also be leading the development, implementation, analysis and reporting of marketing testing strategy across all channels with support from the wider Data Insight team. The test strategy spans all channels and ranges from segmented campaign control groups to web-based A/B testing.

What will you bring to the role? 

You’ll be enthusiastic and hard-working, with experience in joining and analysing multichannel campaign data from multiple different data sources to support campaign analysis, reporting and insight as well journeys analysis.

You’ll also have experience in:

  • Joining datasets and building predictive models
  • Managing multichannel campaign data, capture, analysis and deriving insight which delivers ROI
  • Leading campaign test strategies across channels ranging from segmented campaign control groups to web-based A/B testing
  • Joining large structured and unstructured internal and external data sets leveraging your coding experience with R and ideally Python/SQL
  • Experian and Mosaic socio-demographic data sets and propensity modelling
  • One or more data visualisation tools – Tableau, PowerBI or QlikView

Our unique culture  

We are proud to be an equal opportunity employer; we celebrate diversity, we believe everyone has a voice and we’re committed to creating an inclusive environment for all. Even though we come from different backgrounds and do different jobs, we’re united by The CityFibre Way - our unique code of behaviours that inspires how we think, act and work. We back each other, think smart and act fast, and we’re passionate about giving it our best to build a legacy together.  

Ready to start changing it up? Join the CityFibre family today. 



Additional Information

CityFibre is committed to providing equal employment opportunities to individuals from all backgrounds, including ethnicity, gender, sexual orientation, gender identity, religion, age, family status and disability. We recognise that everyone is an individual with a wide range of experiences and perspectives and believe this diversity of thought is what makes CityFibre special.